NIL continues to shape college athletics.
Five years ago, who thought Name, Image and Likeness would shape the college athletics we know and love?
NIL has become a very real thing over the last few years and is only becoming a stronger pillar of all sports on the collegiate level in some form or fashion.
On Thursday, Pete Nakos of On3 shared an update on NIL that provided information on the Department of Education stating revenue sharing payments must follow Title IX.
Nakos said exactly the following in his update.
“The U.S. Department of Education’s Office for Civil Rights released a memo on Title IX and NIL on Thursday, clarifying questions on whether revenue-sharing payments from schools must follow the parameters of Title IX. The federal law protects students from sex-based discrimination at any school that receives federal funding and stipulates schools must provide male and female athletes with equal treatment and benefits.
In the nine-page memo released Thursday, future revenue distributions from an institution to an athlete for NIL rights are classified as “financial assistance.” If not proportionally divided, schools would risk violating Title IX.
For the 2025-26 academic year, schools will operate with a revenue-sharing cap of $20.5 million if the House v. NCAA settlement is officially agreed on this spring. Many schools were planning to allocate $15 to $17 million to football. Thursday’s memo will significantly impact those plans.”
Nakos went on to say that a source told On3 that the guidance will lead to a significant “shake up” for how schools make their approach towards revenue-sharing payouts.
He also said that those involved with NIL (institutions, conferences & the NCAA) will need to be fully aware that Title IX will require male & female student-athletes to be compensated/treated equally as well as receive equal benefits through NIL.
For the full story, click here.
Tweet of the Day
Congrats to @malachimoreno24 and @BruhJasperJ for being selected to the @usabasketball roster at the @nikehoopsummit. pic.twitter.com/zdl0QuzyI5
— Kentucky Men’s Basketball (@KentuckyMBB) January 16, 2025
They join some of the nation’s most elite high school players.
Headlines
Arkansas Basketball has to be the Biggest Flop in the SEC – Vaught’s Views
No kidding.
LSU freshman QB Colin Hurley found unresponsive after car crash – ESPN
Prayers up.
Jaxson Robinson is Doing More Than Just Scoring for UK – Vaught’s Views
He’s been sensational.
Brady plans to continue dual role with Fox, Raiders – ESPN
Anyone buying this?
Players, Fans & Foes All Love Mark Pope – Vaught’s Views
Undisputable.
Maverick Carter advising $5B effort to start new basketball league – ESPN
Not a good look for Lebron.
Mark Pope is loving the SEC grind – KSR
He’s living the dream.
Joe Mixon injury update for game vs. Chiefs – USA Today
Something to monitor this weekend.